No Logo (2000)
Taking Aim at the Brand Bullies
In her book “No Logo” Naomi Klein addresses several issues related to branding, such as sweatshops in the Americas and Asia, culture jamming, corporate censorship, Reclaim the Streets, amongst others. She gives also a special attention to the poor and generally inhuman conditions under which workers manufacture products of multinational brand corporations in Third World countries, while the investment in brand advertising achieves billions of dollars.
Although the book appeared in the year 2000, the subject is more actual than ever. A must!
In the following movie Naomi Klein presents the content of her book: