Consuming Kids (2008)
The Commercialization of Childhood
Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children’s advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children’s marketing and its impact on the health and well-being of kids. Written by The Media Education Foundation
Although this documentary is restricted only to the US (which probably has a unique legislation in respect to the subject compared to other countries), the reality shown in the film exists world wide (as I can say for Europe and Latin America). So, it is not a US phenomena only (although it probably started there), but a global one. So I encourage every mother and father on this planet to watch this movie.
Watch the trailer:
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